The marketing environment is driven by customers. This we know. It is Marketing 101. Their time is valuable. If you want their attention you must give them something of value in return.
What you have to say about yourself, and about your business, product, or service, must hold their attention.
And to do so you need the perfect blend between creativity and market intelligence. Because it is not good enough that people just look at your communications, your sales copy, and your content. No, what you have to say to your customers, and your staff, must also breed awareness, conversations, engagement and – ultimately – loyalty.
Because what your customers want – and what your readers need – is punchy work that flows beautifully, that draws them in and stimulates them, and that delivers your message in the clearest way possible.